Deceptive Trade Practices Class Actions

Shook, Hardy & Bacon L.L.P. (SHB), an internationally recognized law firm, is experienced in deceptive trade practices class actions. We have worked successfully on many cases focused on the theft of trade secrets and other deceptive trade practices.

Class actions generally result when a group of individuals unite in a claim against a company or corporate entity. The appropriate plaintiff under most deceptive trade practices class actions is a consumer, commonly defined as a person who will use a good or service for personal, family, or household purposes.

In general, deceptive trade applies when a business or person engages in the following types of activities:

• Passes off goods or services as those of another
• Causes likelihood of confusion or of misunderstanding as to the source, sponsorship, approval, or certification of goods or services
• Causes likelihood of confusion or of misunderstanding as to affiliation, connection, or association with, or certification by, another
• Uses deceptive representations or designations of geographic origin in connection with goods or services
• Represents that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or qualities that they do not have or that a person has a sponsor-ship, approval, status, affiliation, or connection that he does not have
• Represents that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used, or second-hand
• Represents that goods or services are of particular standard, quality, or grade, or that goods are of particular style or model, if they are of another
• Disparages the goods, services, or business of another by false or misleading misrepresentation of fact
• Advertises goods or services with intent not to sell them as advertised
• Advertises goods or services with intent not to supply reasonably expected public demand, unless advertisement discloses a limitation of quantity
• Makes false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions
• Engages in any other conduct which similarly creates the likelihood of confusion or of misunderstanding

Find out more about the deceptive trade practices class actions in our case file. Contact us today!

Geneva | Houston | Kansas City | London | Miami | Orange County | San Francisco | Tampa | Washington, D.C.