Dale is a litigator and client counselor who seeks to build lasting relationships with his clients based on trust. His work in two in-house legal departments has provided him with unique insights into his clients’ needs. Dale is committed to understanding his clients’ businesses and products so that he can identify and deliver better legal outcomes both inside and outside the courtroom.

Dale serves as national and local counsel to consumer product manufacturers in complex product liability, personal injury and premises liability litigation in state and federal courts throughout the country. His experience includes representing clients in a variety of high-stakes matters involving a number of issues, including asbestos, alcohol beverages, automobile accidents, bicycle accidents, carbon fiber products, diacetyl, jobsite accidents, maritime accidents, manufacturing and mechanical defects, toxic mold and tobacco.

Dale's work has included a variety of issues, including:

Alcohol Beverages. Dale represents alcohol-beverage producers large and small. He has counseled clients on advertising, distribution and licensing issues. In addition, he is currently defending a large international brewer in a class action involving labeling and advertising claims. During law school, Dale interned in the legal department of Miller Brewing Company.

Bicycle Accidents. Dale has represented Trek Bicycle Corporation in personal injury and product liability lawsuits throughout the Midwest and the South. Dale also clerked in Trek’s legal department while in law school.

Carbon Fiber. Dale has significant experience defending product liability lawsuits involving carbon fiber products and technology. He has deposed design and manufacturing experts, engineers and accident reconstruction experts.

Diacetyl. Dale has served as both national and local counsel in consumer and occupational exposure cases.

Toxic Mold. Dale has published articles in the New York Law Journal and industry trade publications discussing causation standards and remediation issues involving toxic mold lawsuits.

Tobacco. Dale has represented Philip Morris USA in smoking-and-health lawsuits in state and federal courts in Florida and New York. He has experience in all aspects of this litigation, including fact and expert deposition practice. Dale has served on several trial teams that have obtained complete defense verdicts in favor of Philip Morris USA, including Frazier (Miami, Florida, 2010), Denton (Jacksonville, Florida, 2011) and Starbuck II (U.S.D.C., Middle District of Florida, 2015).

Pro bono work also is important to Dale. As part of the Joplin tornado relief effort, he provided free legal advice to several victims of the storm. He also has represented parents and children in family court and Kansas inmates in federal § 1983 actions, and helped secure an eleventh-hour stay of execution for a Missouri inmate. While in law school, Dale also gained valuable trial experience as a student attorney in the Milwaukee County Public Defender’s Clinic.

Dale received his bachelor’s degree from the College of the Holy Cross, where he was twice a First Team All-Patriot League catcher for the Crusader baseball team. In 2002, he played for the Harwich Mariners of the Cape Cod Baseball League.


Monthly reports on Missouri legislation in DRI's The Voice

Gregory L. Fowler & Dale Johnson II, Beverage Makers Owe No Duty to Warn About Alcoholism, Law360, Mar. 13, 2014. 

Christopher M. McDonald, David B. Thorne & Dale Johnson II, Legal, Rebuilding Headaches From Mold May Last Long After the Storm Leaves, 5:23 Real Estate L. & Industry Rep. 820 (2012). 

David B. Thorne, Dale Johnson II & William E. Vita, 'Cornell' Accepts Causal Connection Between Toxic Mold and Injury, 248:82 N.Y.L.J., Oct. 26, 2012, at 4. 


Dale Johnson and Tina Schaefer, Ethics – Fully Loaded, CLE Presentation at Corporate Counsel Institute, Feb. 2011.

Terrence J. Sexton and Dale Johnson, The Ethical Perils of Legal Outsourcing, CLE Presentation at SHB’s Update of the Law, 2010.