Shook, Hardy & Bacon Seattle Managing Partner Bart Eppenauer joins Law360's Voices of the Bar Panel to discuss tactics and strategies best avoided in intellectual property cases. Eppenauer points to the importance of weaving a compelling narrative when arguing an IP case.
"Facts about patents and technology in the abstract are very difficult to follow and invite jurors to tune out, much the same way that someone stops reading a history book that relays dates and events without delivering them in an engaging story," Eppenauer says. "Litigators should present their case as an interesting story with a beginning, middle and end, and illustrate it in a way that shows there was a struggle or challenge that the technology overcame. That story should artfully be aligned with the coverage of the asserted patent."