Alisons practice focuses on advising clients on issues related to product safety and product liability. She advises on a broad range of regulatory and litigation matters across a wide spectrum of industries, including electrical equipment, industrial and consumer goods, health, wellness, medical device and pharmaceutical products, toys, food and automotive.

Alison advises companies on risk and liability issues throughout the product lifecycle including pre-market risk analysis and risk monitoring procedures, regulatory compliance (including pre-market obligations, UKCA/CE marking, labelling and warnings), investigating potential safety issues, and supporting clients in recall planning and implementing corrective action. Alison also has extensive experience in liaising with regulatory bodies and guiding clients through regulatory investigations and enforcement action. She has long-standing experience in coordinating global product safety strategies and handling associated litigation and regulatory action. 

Alison handles a variety of product liability and commercial cases in the English Courts and regularly acts as coordinating counsel for matters spanning the UK, Europe and the Middle East.

Alison also advises clients in respect of safety issues that arise in the workplace, in particular in assisting clients in addressing regulatory compliance issues and responding to investigations and enforcement action taken by the Police, the HSE and local authorities. She advises on duties and liabilities of companies and directors and represents both companies and individuals at Magistrate and Crown Court level. She has represented clients across a range of industries including construction, transport, manufacturing and retail. Alison also handles civil claims arising out of accidents at work.

Alison represents both her product and health and safety clients at inquest proceedings. She is commonly engaged immediately following a death to advise on the procedural and practical issues surrounding an inquest. Alison works with clients to prepare evidence to assist coroners and advises on risks and potential liabilities which may flow from the inquisitorial process.  

Listed as a leading individual in Chambers and Partners for Product Liability: Defence, Alison is also recognised in Who’s Who Legal for Product Liability Defence and The Legal 500 UK for Product Liability and Health and Safety. Client endorsements of Alison include, “Alison Newstead is always prompt and to the point. She brings quality and high service levels to the table,” and “Alison is very responsive, precise and accessible. She handles sensitive and complex work in a very able way” [Chambers & Partners UK Guide 2023]; “She has great expertise and claim management skills in global product liability claims [Chambers & Partners UK Guide 2022]; and “[Alison] really helps us stay plugged into the regulator’s thinking and “is a great product liability lawyer [Chambers & Partners UK Guide 2021]. 

Representative Matters

Biogra Trading Ltd v. Sistem Ecologica DOO Srbac [2021] EWHC 3653 (Comm), [2021] 11 WLUK 293.

British Waterways v. Royal and Sun Alliance Insurance Plc [2012] EWHC 460 (Comm).

Sayers and others v. Sanofi Pasteur MSD Limited and others [2005] EWHC 539 (QB).

Davis v. Jacobs, Camden & Islington Health Authority and Novartis Pharmaceuticals (UK) Ltd [1999] 3 Med Law Reports 72.

Publications and Media

Alison authors the “Product Safety and “Occupational Liability” chapters of Tolley’s Health and Safety at Work and authors LexisPSL chapters on “Product Safety” and “Product Liability”. She is a contributing editor of Getting the Deal Through: Enforcement of Foreign Judgments in 28 Jurisdictions Worldwide (Law Business Research Ltd. 2013) and Getting the Deal Through: Product Recall in 22 Jurisdictions Worldwide (Law Business Research Ltd. 2011-2019).


Alison regularly speaks at conferences and training seminars on product safety, liability and related risk and compliance topics. She recently presented on “International Implications of UK Litigation and Enforcement Action” at Shook’s annual Update of the Law. She was a panel speaker at “Liability: Balanced Distribution of Risk, Virtual Autolex Automotive Legal Forum,” on the topic of liability and autonomous vehicles (September 3, 2020). She also provides an annual Legal Update to IOSH members on regulatory issues, legislative developments and significant case law in the field of Health and Safety.