FTC Warns Companies and Social Media Influencers on Sponsorship Disclosure

The Federal Trade Commission (FTC) sent 90 letters to companies and social media influencers warning of the requirement to disclose material connections to brands in advertisements appearing on social media channels. Celebrities and other influencers frequently post photos and updates for products they were paid to promote—including, often, cosmetics and dietary supplements—and many fail to disclose the financial or other gains the company has provided to them.

In addition to influencers, the letters targeted several dietary-supplement, cosmetics and skincare companies, including Josie Maran Cosmetics, Hairburst Ltd., Glanbia Nutritionals, Lancer Skin Care LLC, ToGoSpa LLC, Optimum EFX Formulations LLC and Rodial Ltd. See Women’s Wear Daily, May 8, 2017.

Read more in the June 2017 issue of the Dietary Supplement and Cosmetics Legal Bulletin >>