Cornell Talks to Legal Management Magazine About Design Thinking at Shook

Legal Management interviewed Shook Office Administrator James Cornell for its 2019 cover feature, "Design Thinking," to explain creative, collaborative and human-centered approaches to problem solving and innovation. 

Cornell said, "For many of us in legal, innovation and process improvement feel like an extremely high bar to achieve. Design thinking helps lower the bar to innovation so legal organizations can be able to quickly respond to demands or questions and create new or improved human-centered solutions for their clients or even their own internal customers in the organization." 

As an example, Cornell explained how Shook successfully used the approach to find solutions to workflow issues in the firm's marketing department; among the results were new development opportunities for legal administrative assistants and word processors, who were trained to handle PowerPoint and basic design applications, in turn freeing the marketing team's time for more complex projects.

Cornell serves as the president of the Association of Legal Administrators, which publishes Legal Management.