Shook Attorneys Provide Legal Trends and Tips for Consumer Product Companies

Shook Partner Katie Gates Calderon and Associate Bridget Halbur will present practical tips to help consumer product companies avoid common mistakes that run afoul of FTC regulations at an upcoming ACC Colorado CPL Practice Group event, December 12, 2017, in Englewood, Colorado. They will address recent marketing trends and pitfalls, including the implications of using endorsers and influencers and the impact they have on consumer decisions, as well as two recent notable court decisions addressing claim substantiation: FTC v. Quincy Bioscience Holding Company Inc., and FTC v. National Urological Group, Inc. Their presentation will wrap up with a litigation update of the food and labeling sector.