Shook Partner to Moderate Panel on Virtual Drug Marketing at FDLI Annual Conference

Shook Partner Matt Keenan will be moderating the panel, “Drug Marketing and Promotion in a Remote World,” as part of the Food and Drug Law Institute’s Annual Conference, May 18-20. 

Keenan will be moderating the panel May 18, 2:45-3:45 p.m. EDT, which will be discussing the innovative modifications and approaches manufacturers have adopted while the pandemic has limited opportunities to interact in-person with customers, including restricted access to clinics and hospitals. Topics will include what manufacturers have learned about how to effectively reach and educate doctors and patients in virtual environments, and what aspects of virtual marketing may be here to stay and what aspects will be quickly disregarded once in-person interactions can safely resume.

Panel speakers will be Kenita Barrow, Deputy General Counsel, Legal Affairs, Otsuka America Pharmaceutical, Inc.; Mark Gaydos, Vice President, U.S. Advertising & Promotion, Global Regulatory Affairs, Sanofi; and Susan S. Lee, Partner, Hogan Lovells U.S. LLP.

Keenan defends clients in national product liability cases involving pharmaceutical and medical devices. 

The annual conference will have an array of professionals addressing the complex legal, regulatory, compliance and policy issues currently affecting all facets of FDA-regulated industry.