Bruce focuses his practice on products liability defense, litigation and trial. He has extensive experience in complex mass tort litigation. As national counsel for Philip Morris USA and Lorillard Tobacco Company, (along with pharmaceutical and insurance companies), Bruce has successfully handled cases across the country, with extensive experience in the states of Florida, Mississippi, California, Illinois, Oklahoma and Indiana. On behalf of the tobacco industry, he has also defended cost recovery class actions, and claims brought by individual smokers, attorneys general of various states, union health and benefit trusts, and asbestos companies. Bruce has also been involved extensively in tort reform initiatives in Mississippi. Bruce has also represented Miller Brewing Company in litigation and regulatory matters. Bruce has spent a considerable amount of time working with jury consultants and communications experts to develop more proficient ways of presenting comprehensive theories and strategies to juries.
Bruce is the vice-chair of the firm's Global Product Liability Division. From 1994 to 1996, Bruce was a staff attorney with the U.S. Court of Appeals, Eighth Circuit. From 1992 to 1994, he was a legal writing teaching assistant at Valparaiso University School of Law.
Bruce was the recipient of the 2005 William G. Zimmerman Pro Bono Award, and in 2006, with co-counsel, handled pro bono the retrial of a death penalty case.
Before joining Shook, Bruce was employed by the Southland Corporation, where he gained a great deal of experience in franchising, marketing and advertising, and business management.